The success of a mobile application depends on many factors, one of the most important of which is design, because it determines the quality of the user experience. The question therefore arises of how to achieve a successful design app. And the answer lies in these three elements:
At present, there are many devices on the market, with different screen sizes and resolutions. The application must adapt to all these variants, whether smartphones or tablets.
The psychology of colors is known. Colors can affect the emotions of users of your application and, by the same token, have an influence on your business. Do not underestimate this element and make sure you make the right choice. On this point, you will need to consider the different screen resolutions, since the same color is seen differently for each of them.
The typography of the application leaves little scope for creativity. The more artistic the letter, the more difficult it will be to read the texts. Bet on simplicity. Sans serif fonts are ideal for app design because they have three conditions for improving the readability of content on mobile devices:
- They allow the use of large sizes.
- Their thickness is intermediate, not too fine or too fat.
- The ascending and descending parts of the letters are not very long
A mobile application plays an important role in branding. It is therefore essential to choose the colors and typography that correspond to the philosophy of your company.